4/19/2024 0 Comments Abstract background soundwavesYears ago, when Bandela began his journey as a musician, he turned to SoundCloud because “it was my radio.” As he matured as an artist, tinkering with a sound he describes as “space gospel,” he decided he wanted his music to be in conversation with that same community. With news of a possible sale, what hangs in the balance is the possible loss of what has made SoundCloud such a unique platform, and the impact that rupture could have on the future of the music business. Raine Group and Temasek are now reportedly seeking a payday of upwards of $1 billion. Thanks to a last-minute $170 million cash infusion from investment firms Raine Group and Temasek Holdings, and a little help from Chance the Rapper, the company was saved from termination. In 2017, SoundCloud nearly shut down when it was reported that the company would run out of funding within two months. The company has plans to pursue a buyer this year, according to multiple reports, a move the company has been working on for some time. Today, SoundCloud is everybody’s underground. By setting itself up as a hub for community-oriented music streaming, it’s become a kind of incubator for avant-garde sounds. That’s made SoundCloud the for-everybody platform-one that embraces all genres, sexualities, religions, and definitions of music and art. The Berlin-founded company has maintained its relevance by embracing a simple ethos: come as you are. That's been the case since it launched in 2007. The element of discovery is at the core of SoundCloud’s fundamental appeal.
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